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  • 24 Mar 2023
  • 7 min

Eureka 330: Pure Effect

  • The Entrepreneurs
  • 7 min

Linda Rosendahl Nordin and Jocke Ahlander are the co-founders of the clothing and textile care company Pure Effect, which makes cleaning products that contain active bacterial cultures. These result in less water use, fewer chemicals and a more sustainable approach to clothing care.

Host
  • Tom Edwards

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