Eureka 330: Pure Effect, The Entrepreneurs - Radio | Monocle

The Entrepreneurs

Eureka 330: Pure Effect

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Cover art for The Entrepreneurs

24 March 2023

07 minutes


Photo: Mikael Lundblad

Linda Rosendahl Nordin and Jocke Ahlander are the co-founders of the clothing and textile care company Pure Effect, which makes cleaning products that contain active bacterial cultures. These result in less water use, fewer chemicals and a more sustainable approach to clothing care.

24 March 2023

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