Eureka 330: Pure Effect
00:00 / 00:00
24 March 2023
Photo: Mikael Lundblad
Linda Rosendahl Nordin and Jocke Ahlander are the co-founders of the clothing and textile care company Pure Effect, which makes cleaning products that contain active bacterial cultures. These result in less water use, fewer chemicals and a more sustainable approach to clothing care.
24 March 2023
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