Eureka 335: Shima, The Entrepreneurs - Radio | Monocle

The Entrepreneurs

Eureka 335: Shima

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Cover art for The Entrepreneurs

28 April 2023

08 minutes


Photo: Beca Jones

Hector Butler and Matt Brunault were living and working in New York when they stumbled upon a modest neighbourhood bar in Brooklyn. There the friends fell in love with saké. A few years (and several trips to Japan) later they successfully launched Shima, the ready-to-drink canned saké that’s shaking up the hard seltzer market.

28 April 2023

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