Eureka 336: Apostrophy | Monocle

The Entrepreneurs

Eureka 336: Apostrophy

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Cover art for The Entrepreneurs

5 May 2023

06 minutes


Photo: Punkt

We catch up with technology innovator Petter Neby to hear about his latest and most ambitious venture. Apostrophy is a software start-up developing a smartphone operating system that prioritises privacy. Fresh from announcing the project at the World Economic Forum, Petter told Monocle’s Tom Webb how he plans to compete in a space dominated by a handful of giant brands – and why extra security is always worth paying for.

5 May 2023

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