Eureka 336: Apostrophy
00:00 / 00:00
5 May 2023
We catch up with technology innovator Petter Neby to hear about his latest and most ambitious venture. Apostrophy is a software start-up developing a smartphone operating system that prioritises privacy. Fresh from announcing the project at the World Economic Forum, Petter told Monocle’s Tom Webb how he plans to compete in a space dominated by a handful of giant brands – and why extra security is always worth paying for.
5 May 2023
Want more radio episodes like these in your inbox?
Sign up to Monocle’s email newsletters to stay on top of news and opinion, plus the latest from the magazine, radio, film and shop.
The Entrepreneurs - latest episodes
Vaayu & Woodspin
We speak to Namrata Sandhu, the co-founder and CEO of Vaayu. The Berlin-headquartered company has developed the world’s first automated carbon software, which helps retailers analyse their footprint in real-time. Plus:…
Eureka 339: Headliner
The CEO and co-founder of Headliner, Neil Mody, discusses his vision for the future of audio and how savvy entrepreneurs can seize the potential to cultivate an audience and propel their businesses forward.
Earnt and Social Pantry
Lauren Scott-Harris discusses Earnt, her innovative new initiative that unites great brands with noble causes and incentivises people to do good deeds in return for in-demand products and VIP access to special experiences…
Eureka 338: Boomitra
Founder and CEO Aadith Moorthy explains how the marketplace uses advanced AI and satellite technology to tackle climate change while empowering agricultural communities to sequester CO2 by boosting soil carbon levels.
Kollo Health and Backhug
Avid runner and broadcaster Jenni Falconer is a co-founder of Kollo Health. She tells us how she turned her passion for fitness and wellbeing into a thriving business with a multi-award-winning first product, a marine…
Eureka 337: Buchanan Studio
Founder and creative director Angus Buchanan discusses the advantages of learning in the field rather than the classroom and explains how teaming up with his wife, Charlotte, has enabled the establishment of a thriving…
Aimee Yang, BetterBrand’s founder and CEO, discusses her innovative food start-up that uses “grain-changing technology” and plant-based ingredients to provide healthy, delicious alternatives to carbohydrate-heavy foods such…
Eureka 336: Apostrophy
We catch up with technology innovator Petter Neby to hear about his latest and most ambitious venture. Apostrophy is a software start-up developing a smartphone operating system that prioritises privacy. Fresh from annou…
PerfectTed and Ocean Bottle
Marisa Poster, co-founder of PerfectTed, shares the story of the creation of a new kind of energy drink. She tells us how Europe’s first matcha green tea energy drink secured a £50,000 investment from Steven Bartlett and…
Eureka 335: Shima
Hector Butler and Matt Brunault were living and working in New York when they stumbled upon a modest neighbourhood bar in Brooklyn. There the friends fell in love with saké. A few years (and several trips to Japan) later…
Brinkworth & USM
Adam Brinkworth and Nick Roberts of global design firm Brinkworth discuss their work creating spaces that bring people and brands together. Plus: we look back at Salone del Mobile in Milan and hear why Swiss manufacturing…
Eureka 334: Desmond & Dempsey
Joel Jeffery and Molly Goddard, the husband-and-wife co-founders of this luxury sleepwear brand, discuss the benefits and challenges of running a company as a couple and the principles that drive the business, which is…
Collagerie and Baum und Pferdgarten
We meet Lucinda Chambers and Serena Hood, two former British ‘Vogue’ editors who have turned their eye for style and passion for storytelling into the elegantly curated shopping platform Collagerie. Plus: we hear from Rikke…
Eureka 333: Plainly
Artsem Kruk, the visionary CEO and co-founder of Plainly, shares insights on the award-winning brand renowned for its opulent hand-care products. With a strong emphasis on design, Plainly creates a range of sophisticated…
The CEO of Artfarm and Hauser & Wirth explains how he navigated from luxury retail at Fortnum & Mason to the cutting edge of contemporary art.