24 November 2023
09 minutes
Photo: Laure Joliet
Founder Ariel Kaye looks back on the brand’s decade-long journey from a modest online bedding start-up to a homeware industry mainstay with 26 shops and more than 200 employees. Kaye explains how she raised the initial funding, shares her disciplined strategy for growth and why she is so passionate about Parachute’s capacity to transform home design.
24 November 2023
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