Eureka 366: Never Say Die, The Entrepreneurs - Radio | Monocle

The Entrepreneurs

Eureka 366: Never Say Die

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1 December 2023

13 minutes

Martha Dalton is co-founder of the award-winning bourbon brand named after the legendary racehorse. Never Say Die is a British take on a classic American whiskey, distilled in Kentucky and aged as it’s shipped across the Atlantic to finish maturing in the UK. Dalton explains why the brand is following in the hoof-steps of the plucky, Derby-winning colt.

1 December 2023

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