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  • 12 Jan 2024
  • 7 min

Eureka 372: Bergos

  • The Entrepreneurs
  • 7 min

Aurelia Rauch is creative director of the Zürich-based private bank Bergos. She explains how her background in art history and theology has influenced her vision for the bank’s branding strategy and her conviction that a bold brand vision can drive financial institutions to be more effective. 

Host
  • Tom Edwards

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