Eureka 372: Bergos, The Entrepreneurs - Radio | Monocle

The Entrepreneurs

Eureka 372: Bergos

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Cover art for The Entrepreneurs

12 January 2024

07 minutes

Aurelia Rauch is creative director of the Zürich-based private bank Bergos. She explains how her background in art history and theology has influenced her vision for the bank’s branding strategy and her conviction that a bold brand vision can drive financial institutions to be more effective. 

12 January 2024

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