Eureka 399: Enso | Monocle

The Entrepreneurs

Eureka 399: Enso

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Cover art for The Entrepreneurs

19 July 2024

09 minutes


Photo: Arup/Enso

How can better tires reduce EV pollution? Icelandic founder Gunnlaugur Erlendsson talks about launching Enso in 2016 with the goal of building a better tire. He discusses the effect of tires on the environment, especially for electric vehicles that are heavier than their non-electric counterparts, and his approach to creating more durable and energy-efficient alternatives.

19 July 2024

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