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  • 19 Jul 2024
  • 9 min

Eureka 399: Enso

Sponsored by SÜDTIROL Logo

  • The Entrepreneurs
  • 9 min

How can better tires reduce EV pollution? Icelandic founder Gunnlaugur Erlendsson talks about launching Enso in 2016 with the goal of building a better tire. He discusses the effect of tires on the environment, especially for electric vehicles that are heavier than their non-electric counterparts, and his approach to creating…

Host
  • Tom Edwards

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