Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom | Monocle

The Entrepreneurs

Eureka 411: Preserving tradition and sustainable growth amid the mezcal boom

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Cover art for The Entrepreneurs

11 October 2024

10 minutes


Photo: Yola

Yola Jimenez launched Yola Mezcal to preserve her family’s traditional recipe of the spirit from Oaxaca, Mexico. Today the brand is thriving thanks to her commitment to slow growth, sustainable production and staying true to its original roots.

11 October 2024

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