Eureka 424: The cool evolution of 66°North | Monocle

The Entrepreneurs

Eureka 424: The cool evolution of 66°North

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Cover art for The Entrepreneurs

24 January 2025

08 minutes

Helgi Óskarsson, CEO of 66°North, shares how the brand went from outfitting Icelandic fishermen to a globally recognised name in outerwear. We discuss its ethos, retail expansion and new exhibition at Copenhagen Fashion Week.

24 January 2025

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