Eureka 425: Why being weird is good business | Monocle

The Entrepreneurs

Eureka 425: Why being weird is good business

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Cover art for The Entrepreneurs

31 January 2025

11 minutes


Photo: John Roescher

John Roescher, CEO of Raw Materials, shares why the digital design agency prides itself on an unconventional business model. We discuss how its unique approach helps it to stand out and land big clients.

31 January 2025

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