Airline soft power, The Foreign Desk 238 - Radio | Monocle

The Foreign Desk

Airline soft power

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Cover art for The Foreign Desk

28 July 2018

Episode 238

30 minutes


Photo: Shutterstock

As the northern hemisphere gears up for holiday season Andrew Mueller explores the importance of flag-carriers to a country’s brand and asks if they’re managing to keep up with their budget competitors. Featuring Tyler Brûlé, Tristan McAllister and Chatri na Ranong.

28 July 2018

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