Norway’s grumpy tourism campaign - The Globalist 3363 | Monocle

The Globalist

EU leaders tipped for the top and multibillion dollar drainage in Dubai

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27 June 2024

Episode 3363

57 minutes


Photo: Getty Images

Ursula von der Leyen set to be approved for a second-term in Brussels, Peru’s president visits China and Dubai invests in infrastructure to help protect against extreme weather. Also in the programme: the latest news from across Africa and the city in the top spot of Monocle’s Quality of Life survey.

27 June 2024

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Chapter 1

5 minutes

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Chapter 1

Norway’s grumpy tourism campaign

Cover art for The Globalist

Norway’s latest tourism advert is garnering attention for its tongue-in-cheek humour. Told from the perspective of a moody Oslo resident, it lists the capital’s attractions in a comically deadpan style. We discuss why it works.

5 minutes

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Norway’s grumpy tourism campaign

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