Technological advancement and product development can be approached in many ways - but the most interesting companies put some flair into proceedings, treating every design challenge like a way to express their knowledge, capabilities and degree of artistry. In South Korea, electronics trailblazer LG conceives and manufactures every item in its signature range with the utmost attention to detail. Its designers, engineers and researchers are so dedicated to obtaining perfection that the development of each product can take years. The results, including the brand's OLED Tvs or its fully rollable OLED TV, LG SIGNATURE OLED R, are worth the wait. In this special- edition book, we meet the visionaries behind this line, visit the company's design labs and find out why their pursuit of perfection accepts no compromise.