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Entrepreneurialism

Against the grain

Oatly CEO Toni Petersson has raised the drink’s profile by revamping its brand, tapping into consumers’ eco-desires and antagonising the dairy industry.

  • Issue #126
  • 6 min read
Toni Petersson, Oatly CEO, pouring oat milk into a metal pitcher at a table with Oatly cartons behind him.

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