Byredo
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Business
How Puig turned perfume into a luxury empire
Fragrance and fashion firm Puig has become a powerful luxury group. Its CEO reveals how he discovered the sweet smell of success.
Fashion
From indie perfumer to global player, Byredo plots its next chapter with Puig
With Byredo, fragrance came first and only then did founder Ben Gorham start looking at other ways to grow the brand, by collaborating with everyone from workwear manufacturers to audio engineers.
Fashion
Inventory no. 61
This month, the natural world brings wood, leather and rare essences to the fore and creates unexpected combinations with chocolate-and-caramel tea and a vodka that starts life with a cow.
