japanese mascots
Latest
Soft Power
Follow the bear
Fluffy, furry mascots are everywhere in Japan but Kumamon has captured the nation’s imagination like no other. We explore his ‘very’ soft-power potential.
Culture
The opener
We report from an idiosyncratic nation that has won us over with its quirky kerbside totems, drinks-filled vending machines, mascots and of course, shower toilets.
