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logo design

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Design

Design

Is the fashion for simplified sans-serif logos changing? Plus: why trade halls still matter.

  • Issue #162
  • 5 min read
Modern furniture showroom with white sofas, wooden coffee table, large paper lantern and Arper brand signage
Design

Making a mark

Five designers and creative directors tell us what makes an effective logo and flag up their all-time favourites.

  • Issue #147
  • 1 min read
Making a mark
Business

Hitting the mark

As Canada’s global role grows, its companies must cultivate a positive national brand. We explore the country’s key design tropes, from maple leaves and mountains to beavers and bears, to see what works.

  • Issue #98
  • 5 min read
Hitting the mark
Design

Sign language

As a country renowned for taste and style it is little surprise that Italy’s brands have such a strong aesthetic identity. Monocle delves into the nation’s visual history and charts its most striking logos.

  • Issue #71
  • 5 min read
Sign language

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