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Home Marco Tronchetti Provera

Marco Tronchetti Provera

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Business

Wheels in motion

The Pirelli CEO has pushed for innovation to help outmanoeuvre competitors for 25 years. But he’s tough: ‘If you’re respected and not liked you have done your job.’

Issue #111
6 min read

Pirelli CEO Marco Tronchetti Provera stands with arms crossed in a dark pinstriped suit against a geometric background with fire extinguishers.

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Issue #195 | July 2026

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