merino wool
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Entrepreneurialism
Pride in the wool
Representing Australia’s 60,000 sheep farmers, Sydney’s The Woolmark Company certifies the quality of wool for export worldwide. We introduce the employees.
Business
Sheer genius
After faltering in the 1990s, the Australian Merino wool industry is seeing a resurgence. A growing luxury market in China is proving a welcome boost to Brand Australia along the way.
