military recruitment
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Defence
Inside the clever marketing overhaul that turned the US Army into a recruitment powerhouse
While global militaries struggle to attract young recruits, the US Army is running a successful marketing operation from Chicago. The recruitment code has been cracked by enlisting ad executives and timeless messaging.
Defence
Taiwan struggles to fill military ranks as China ramps up regional threats
Taiwan is racing to fortify itself against the possibility of conflict with China. Fighter jets roar across the divide, new weapons deals are signed and the defence budget keeps on climbing – but Taiwan…
Defence
Jumping ship
Laura Walters on the growing recruitment issues that are leaving New Zealand’s naval fleet high and dry.
