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Meet the winners Soft Power Awards 2019
Ladies and gentlemen, welcome to Monocle’s Soft Power Awards. This year we’re celebrating those who are persuading the world in a subtler way.
Diplomacy
We meet Denmark’s ambassador to Silicon Valley and find out how Lithuania brands itself abroad.
Softly does it
Our annual survey of the nations that best use their gentler sides to get things done.
Power play
Monocle’s annual Soft Power Survey charts the strengths and weaknesses of national brands and the changing landscape of cultural influence. How do the hard truths of politics affect nations’ softer sides?
Fare game
Peru and South Korea are leading the food race, but what about Brazil? We love the nation for everything but its cuisine. Here’s a look at how it can change that.
Serbo-charged
After the disastrous wars of the 1990s, Serbia was locked out of the European party. Now, as its creative and business talent looks forward, the world is catching on to the country’s charms.
Observation
Countries use cuisine and culture for soft power but often forget their most important asset. Tyler Brûlé asks why nations aren’t building their brands around the simple concept of excellent service.
Diplomacy
We meet ambassador Ido Aharoni, the Consul General of Israel to New York, and bring you the latest from the diplomatic world.
Tender is the might
Most nations now want a “soft power” strategy as a way of winning the world over without military might. Monocle indexes the top 30 soft power nations and how they achieve their status.
The new soft sell
Which countries get their way without resorting to military might? We name the top 25 nations in the inaugural Monocle and Institute for Government Soft Power Survey.
