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puig

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Business

Nose for business

Fragrance and fashion firm Puig has become a powerful luxury group. Its CEO reveals how he discovered the sweet smell of success.

  • Issue #164
  • 11 min read
Modern perfumery lab with white tables, bottles, testing equipment and city views through floor-to-ceiling windows
Fashion

On the nose

With Byredo, fragrance came first and only then did founder Ben Gorham start looking at other ways to grow the brand, by collaborating with everyone from workwear manufacturers to audio engineers.

  • The Forecast #13
  • 6 min read
Ben Gorham, founder of Byredo, sits on a ladder wearing a black jacket and distressed jeans.
Fashion

Flights of fancy

After two years away from the runway, Dries Van Noten returned atop a Parisian carpark at sunset and proved his appetite for surprise, history and reinvention remains gloriously undiminished.

  • Issue #156
  • 8 min read
Behind-the-scenes view of styling team preparing looks and hanging garments backstage at fashion show

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