soft power
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Tender is the might
Most nations now want a “soft power” strategy as a way of winning the world over without military might. Monocle indexes the top 30 soft power nations and how they achieve their status.
Dream export
The burgeoning soft power of Turkey is rooted in its flourishing drama production industry, capturing hearts and minds from Pakistan to South America. Just don’t call them soap operas...
Observation
The laptop ambassador may be a moneysaving concept but it will always be trumped by a diplomat with a budget and an embassy, says Tyler Brûlé.
Superpower player
Brazil is known for soccer and samba, but its superpower status is moving from hypothesis to reality. We investigate whether global politics will soon be moving to a Latin rhythm.
Fighting talk
Al Jazeera became the must-watch news channel for unrest in the Middle East. But it is also a potent soft power weapon for its owner, the Emir of Qatar. Monocle visits its Doha HQ.
Dark horse in the east
It’s a vital military outpost, dogged by organised crime. However, with huge Chinese, Korean and Japanese markets on its shores, Vladivostok could become Russia’s Far Eastern giant.
The new soft sell
Which countries get their way without resorting to military might? We name the top 25 nations in the inaugural Monocle and Institute for Government Soft Power Survey.
Expo 37: Kings of the Hill
Industrial behemoths and global media brands know the value of having a person in Washington. Though lacking cold war intrigue, it remains a city where the fate of the world can be decided.
The leader
The UK’s reputation has lost its lustre. Time for Lady Britannia to brush herself down, get out there and show off her assets – but what exactly are they?
Rebrand Britain
Great Britain's image has been damaged in recent years. With a new government and the Olympics on the horizon, experts from politics, culture, and academia discuss how Britannia can rebrand itself once more.
