soft power
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Bear necessities
Tyler Brûlé introduces our Japan special – and chalks up essential dates for your festive diary.
Eastern promise
In our new feature we’re heading to one nation per month to look at the ideas, practices and customs that are worth exporting. First up, Japan – policymakers take note.
Animal magic
Zoos can change the world: the not-so-wild claim from Dominic Jermey, Zoological Society London’s top dog.
Bonjour, tout le monde
French influence spans the globe, be it the wine you drink, the car you drive or the clothes you wear. It’s soft power with a swagger and Breton stripe too.
State of the nation: Belgium
Hosting the institutions of the EU can be a double-edged sword. But Belgium’s unique federation has plenty to offer on the world stage through its liberal and energetic approach to diplomacy, plus growing influence…
Shake a leg
Our ninth annual survey of the nations whose softer tactics are getting results.
The opener
We decode people's desire for casual attire, lap up Korean food diplomacy and take a trip down memory lane in Canada.
The other half
For better or worse, first ladies and first men have the opportunity to be the softer face of an administration. Who gets it right?
