Museums as Soft Power

“How museums became soft power ambassadors”. Monocle and the V&A hosted a discussion exploring how culture nations. Moderated by Monocle’s editor in chief Tyler Brûle speakers on the panel were:

• Simon Anholt, independent policy adviser
• Laurence des Cars, scientific director, Agence France-Museums
• The Right Honourable Lord Howell of Guildford, minister of state at the foreign and commonwealth office
• Martin Roth, director, V&A