
Opener: The soft sell
Welcome to Monocle's bumper-sized double issue, focusing on soft power and asking which countries are making the most of their cultural and business assets.
Soft power survey: Tender is the might
Monocle has indexed the top 30 soft power nations, which have achieved their status through natural resources combined with creative, modern thinking.
Soft power survey: 01: USA
The US is still a major hard-power player and its corporations indulge in bullish muscle-flexing. But the US has bagged the top spot in our Soft Power Survey.
Soft power survey: 03: France
The once dominant creative empire is trying to stay relevant
Soft power survey: 02: UK
Despite austerity, British cultural reach is huge and still well-loved
Soft power survey: 04: Germany
A robust economic base, wielded very softly.
Soft power survey: 05: Australia
Smart thinking has added to vast natural reserves of soft power
Soft power survey: 06: Sweden
Handsome, hi-tech, healthy and a chance of more than meatballs
Soft power survey: 07: Japan
Goodwill to all Japanese – thanks largely to a dynamic pop culture
Soft power survey: 08: Switzerland
You’re in safe hands at a Swiss embassy, but the nation has lost its shine
Soft power survey: 09: Canada
An undefined identity, but a gentle influence on world affairs
Soft power survey: 10: Netherlands
Tolerant, progressive… if only the Dutch could ditch the extreme right
Soft power survey: 11: Norway
A nation that’s much softer than it ever lets the world know
Soft power survey: 12: Denmark
Green and potentially no longer mean (in the eyes of Muslims)
Soft power survey: 13: Spain
Once tinged with terror and fascism, Spain is sunny and cool again
Soft power survey: 14: South Korea
A wizz with technology and now the pop powerhouse of Asia
Soft power survey: 15: Finland
The driven Finns can teach the world a thing or two
Soft power survey: 16: Italy
Cultural style and natural beauty – all knowingly undersold
Soft power survey: 17: New Zealand
Low on brands, high on beauty and in between on political influence
Soft power survey: 18: Austria
If Freud were alive today, he might help his nation find itself
Soft power survey: 20: China
It’s a matter of freedom and control – and the scales are out of balance
Soft power survey: 19: Belgium
Can edgy creative exports outweigh a hefty image problem?
Soft power survey: And the last 10...
With an expanded survey this year we made room for five more countries.
Soft power survey: How we did this survey
How do you measure “culture”?
Soft power nation: Clean break - Canada
A new robust approach to diplomatic relations marks a break with tradition for Canada.
Briefing: 2012 Forecast: Politics
France could defy Europe's broad shift to the right by voting in a left-wing president
Briefing: 2012 Forecast: Environment
Though American manufacturers use bamboo to make products ranging from flooring to jeans, the US relies heavily on imports from Asia
Briefing: Story 2012: Urbanism
Property developers in Mumbai are ploughing €1.4bn into the city’s last major swathe of undeveloped land
Briefing: Story 2012: Transport
China is in the midst of a massive buildup in its aerospace manufacturing sector
The interview series: Talking heads - 01: Abdullah Gul
Monocle interviews five political leaders from some of the world’s most volatile regions
The interview series: Talking heads - 02: Hassan bin Talal
Prince Hassan of Jordan has found the opportunity to voice his vision of an engaged and inclusive regional future
The interview series: Talking heads - 03: Juan Manuel Santos
Colombia’s president looks at new challenges and patching up regional feuds
The interview series: Talking heads - 04: Guy Scott
Guy Scott, vice-president of Zambia, gets a buzz out of shattering the tranquility of his leafy Lusaka suburb
The interview series: Talking heads - 05: Shelly Yechimov
Shelly Yechimovich's meteoric ascent inside Israel's Labor party peaked in September, when she was elected to lead the party
Affairs Report: Rocket City - USA
Huntsville, Alabama is a global player in the defence and aerospace industries but in order to ensure its economic future it must diversify
Affairs Essays: 01: For immigration
Monocle’s editors, writers and correspondents look ahead to 2012 and beyond
Affairs Essays: 02: It's not that simple
In the age of the soundbite, the person with the pithy 10-word answer is the person who wins the argument
Affairs Essays: 04: It's what's inside
Luxury houses from Smythson to Valextra to Hermès, have all come to the aid of the padders
Affairs Essays: 05: Rules for dictators
What makes a dictator successful?
Affairs Essays: 06: Good sport
When the Olympics comes to London in July 2012 the famous faces and the blue-riband events will be the ones which attract the attention
Affairs Essays: 07: US politics
The 2012 US election looks reassuringly like the last one
Affairs Essays: 08: Now they're gone
For a certain class of spectator of foreign affairs the passing of Colonel Gaddafi is a loss, of sorts
Affairs Essays: 10: Flag waving
From Tunis to Homs it’s been a very good 12 months for seamstressesFrom Tunis to Homs it’s been a very good 12 months for seamstresses
Affairs Essays: 11: Iron filing
The value of a small manufacturer/retailer in the neighbourhood shouldn’t be underestimated
Affairs Essays: 12: China's leaders
The Communist Party is set to decide who the new leadership will be for the next five years
Affairs Essays: 13: Russia's leaders
Only a natural disaster or an act of God will prevent Vladimir Putin from returning to the Kremlin in May 2012
Affairs Essays: 14: War reporters
We need war reporters for the same reason we need eyes: to see
Affairs Essays: 15: The zzzz Factor
The television talent show has taken over the world

Soft power nation: Ethics work - Germany
Germany’s economic status exceeds its place in the world power order
Business Report: All hail - Global
The iconic London black cab is being adopted across the world, from Azerbaijan to Italy
Business Briefing: Business
With such a wealth of good restaurants, hawker stands and food-courts across the city Singaporeans don’t need to
Business Report: Flying patients - Global
Monocle looks at the global hotspots attracting patients wanting anything from hi-tech surgery to a facelift

Soft power nation: Dream export - Turkey
The burgeoning soft power of the nation that straddles the East-West divide is rooted in its flourishing drama production industry
Views from the pros: Creative futures - Global
We’ve asked five artists, musicians and writers to tell us what they’ll be up to in the coming year
Culture Report: XXI marks the spot - Paris
The success of ‘XXI’ magazine has proven that readers do not need much persuasion to pay for beautifully presented, long-form journalism
Culture Calendar: Books
Pages to turn
Culture Calendar: Music
Future sounds
Culture Calendar: Visual Arts
Top exhibits
Culture Calendar: Film
Cinema treats

Soft power nation: Brand Britain - London
London has had some bad press but with the Olympics ahead, can its burgeoning design scene save the day?
Fashion Briefing: Paris Patch
Monocle's fashion briefing.
Design Report: Top tenn - Sweden
Stockholm’s Svenskt Tenn has had its one and only homewares shop at the same location for 84 years.
Design Report: Turning the tables - Shanghai
At China’s International Furniture Expo, Furniture Labo launched its Stellar Works collection.
Design Report: Isolated state - Sweden
On a trip to the northern Swedish archipelago, with just a few essentials, Monocle discovers an island bolthole perfect for recharging depleted batteries.

Edits: A question of taste - Italy
When it comes to food, Italy is arguably the world's lone superpower.
End Point: Observation - issue 49
Our editor in chief Tyler Brûlé takes stock of a busy year.
Expo: East meets east - China/Russia
The towns of Blagoveshchensk and Heihe are divided by a river – and the very different routes the Russian and Chinese economies are travelling along.