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Get on, get hammered, get off. Not the official company line of course, but a revision of the responsible “Eat, Drink and Be Merry” slogan advertising the M/S Gabriella, one of two vessels the Viking Line operates between Stockholm and Helsinki. Gabriella’s diplomatic captain, Henrik Grönvik, is quick to sing his Finnish employer’s praises, “We are the popular choice. Viking Line is recognised as the people’s cruise.”

It’s something the numbers confirm. Passenger volume on Viking Line’s Stockholm, Helsinki, Kapellskär, Mariehamn, Turku and Tallinn…

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