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End Point



— London


While countries the world over try and win friends and influence people with their national cuisine, musical talent or high-quality schools, there’s something that everyone seems to have forgotten. Our editor-in-chief Tyler Brûlé asks why nations aren’t building their brands around the concept of excellent service.

Hospitality, Management, Retail, Services, Small business, Travel

Do you ever pause to consider what keeps you going back for more? Why you stick to the same three hotels in Munich, New York and Paris for business and the same little property in Liguria for your summer pleasures? Is it the location? The quality of the bed linen? Or the outstanding food? What about cities or countries? Is it an unbeatable combination of architecture, weather and nice locals that makes Melbourne more alluring than Auckland? Or is it a seamless infrastructure and a sound head for business that helps a city seduce?

Over the past few…


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