End Point

Management

Observation— London

Preface

While countries the world over try and win friends and influence people with their national cuisine, musical talent or high-quality schools, there’s something that everyone seems to have forgotten. Our editor-in-chief Tyler Brûlé asks why nations aren’t building their brands around the concept of excellent service.

Hospitality, Retail, Services, Small business, Travel

Monocle 24

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