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How to be a band in 2010

— Global


Rock stars are now essentially CEOs of their own small (and big businesses). Learn how to harness patrons, sponsorship and the digital revolution, and you could soon be selling out, without selling out.

Business, Production, Technology, Touring

The word “industry” is used less in entertainment than it was five years ago. The music biz has entered a pre-Industrial Age where artisans are weaving their wares in smaller surroundings and ­supplying smaller merchants. The CD revolution that benefited big record labels in the 1980s taught the majors laziness and the next revolution caught them napping. The web has destroyed the ancien régime. Perhaps it’s destroyed the era of the superstar. While many have toasted the demise of the major label’s gravy train, the carriages were comfy for those…


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