Edits

Transport

Dream a little dream— Japan

Preface

In the second of our series on niche airlines, we take a trip on one of two planes – one red, one blue – run by the tiny, but ambitious, Fuji Dream Airlines.

FDA, FujiDream

Its name evokes romance and cloud-shrouded mountain peaks. But despite first impressions, Fuji Dream is not a honeymoon or matchmaking service: it is a Japanese airline. Aviation may not be an industry renowned for the poetic sensibility of its names, but Fuji Dream Airlines is no conventional carrier. In a country where it is often more expensive to fly to its southernmost islands than pop over to Bali, FDA is something of an anomaly: a low-cost regional carrier.

Fuji Dream’s HQ is located in Shizuoka, a volcanic region facing the Pacific where…

Small print

Snacks: Green tea, green tea and more green tea (from local firm Harada Seicha) – with the odd teacake thrown in – is order of the day on board.
Staff: Numbers have swollen from 150 to 240 since last summer.
Uniforms: Charcoal grey pinstripe uniforms complement the two-tone grey and blue upholstery of the aircraft interiors.
Logo: The airline’s star was created by Dentsu, one of the world’s largest ad agencies.
Magazine: The inflight magazine is DREAM3776 – referring to the height of Mount Fuji – published by the airline. January’s cover star is a flower arrangement of the mountain.

Monocle 24

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