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Take your tablets

Media brands are getting animated about the possibilities of the iPad

By Mario García, newspaper doctor

Tabletising is no longer media science fiction. Even if Apple’s iPad is not the tablet that will descend from on high to be the game changer for the media industry, I am fascinated by how it is stirring the passions of editors, designers and publishers worldwide. Without fail, sometime between breakfast and lunch somebody will ask me about the iPad and how his/her publication could be the first to carry ink and paper into pixels…



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