Culture

Media

Media Briefing— Global

Preface

A new look for an old newspaper brings some cheer to the Balkans.

Balkans, Bonjour Records, new, newspaper, old

The revamp diaries

A new look for an old newspaper brings some cheer to the Balkans

By Mario García, newspaper doctor

If newspapers could talk (and when the iPad becomes a widespread medium they will accompany text with audio and video), then Romania Libera, the 133-year-old icon of Romanian journalism, could tell tales of turbulent times. But 15 March signalled a happy occasion for the newspaper: it unveiled its new look, including a new “pill box” logo highlighting the letters RL, and a new brand colour, purple, to replace the red that had been…

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