Edits

Aviation

Green wings— Norway

Preface

Widerøe is green in both livery and ethos, thanks to its successful carbon offset scheme – just one reason why its customers seem to love the carrier so much.

Scandinavian Design Group, Viggo Widerøe, Widerøe

Norwegian airline Widerøe Flyveselskap is a shining example of an airline bucking the industry trends of economic losses and disillusioned passengers by not only showing positive results – pre-tax profits of NKr 47.1m (€6m) in 2009 which signifies an increase of 317 per cent on 2008 – but also an almost cultish customer following, judging by birthday wishes and love letters posted on Widerøe’s Facebook page.

Founded in 1934 by Viggo Widerøe and four other flying enthusiasts, Widerøe first operated as a seaplane ambulance, air taxi, “school bus” and…

  • Staff: 1,300 and increasing by another 100 during 2010.

  • Uniforms: Traditional suits for the men, shift dresses and fitted jackets for the women in Widerøe’s signature green. The obligatory silk neck scarf echoes the three green tones that adorn the aircrafts.

  • Logo: Created by Scandinavian Design Group, part of McCann.

  • In-flight snacks: Fair Trade coffee and tea. Snacks and breakfast depending on length of flight and time of day.

  • Magazine: Perspektiv, eight issues a year and themed around one colour each issue, created by DG Communication.

Monocle 24

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