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Speaking volumes

— Global


In the past three years, Swedish language-teaching company EF has tripled in size and has left its competitors speechless. We profile the family firm that is transforming the industry.

Bertil Hult, Dr Enio Ohmaye, Education First, Efekta

Lucerne’s streets throng with well-to-do Japanese, Chinese and Indian tourists drawn by its chocolate-box charm and the chance for an obligatory group photo in front of the Kapellbrücke (Chapel Bridge). Just a few metres away on the shores of der Vierwaldstättersee, the old Hotel National, now converted into apartments and offices, is unlikely to top any of their must-see lists. But many of them may owe the occupants a thank you. And a perfectly pronounced one at that.

The top two floors of the National are the international headquarters of Educ…


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