Design

Retail

Breaking the chains— Stockholm

Preface

A concept store featuring fashion, interiors and art has been set up by five entrepreneurs to challenge the might of the multiples with their unique take on the retail experience.

art, Fashion, interior, retail

An old stable in Stockholm from 1898 has returned to life, albeit without the horses. Today, Snickarbacken 7 is a concept store housing a café, an interiors and clothing shop and an art gallery. The transformation began last summer when a group of five entrepreneurs took over the space from an IT company. Their vision was to restore the building to its former glory and open it to the public, providing Stockholm with a new kind of retail experience.

“I saw an ad in the paper, and it didn’t even have pictures,” says Ulrika Halvardsson, owner of the…

  1. Van Deurs et al
    Fashion designer Susanne Beskow runs the shop, which sells her own brand van Deurs as well as other small brands, such as Sweden’s Patouf and Noir & Blanc. “I only work with pleated fabrics. I never buy anything ready-made; everything is pleated by hand," says Beskow, whose collection features everything from bags and scarves to full-length dresses.

  2. David Design
    The Swedish furniture producer was founded in 2002 and features designers such as Matti Klenell and Inga Sempé. In addition to its own collection, David Design also sells products from the Danish Hay and the Finnish Tikau, among others.

  3. Badrummet
    This bathroom shop sells the finest perfumes, towels, washbasins and accessories. Founder Ulrika Halvardsson has been in the business for 25 years.

  4. Galleri S7
    Gallerist Eric Andersson has 30 years’ experience of organising art exhibitions, but had not been running his own gallery since 1998, until he found the perfect location at Snickarbacken 7. Upcoming names include the Swedish painter Samira Englund and sculptor Peter Jonsson.

  5. Kaffeverket
    A coffee bar specialising in locally produced food, traceable coffee and the latest brewing methods. “The bread is organic, all sweets are baked in-house and the strawberry juice is bought from a small farm in Asby, which more or less sells all its production to us,” says co-owner Jonas Findell.

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