Breaking the chains— Stockholm


A concept store featuring fashion, interiors and art has been set up by five entrepreneurs to challenge the might of the multiples with their unique take on the retail experience.

art, Fashion, interior, retail

An old stable in Stockholm from 1898 has returned to life, albeit without the horses. Today, Snickarbacken 7 is a concept store housing a café, an interiors and clothing shop and an art gallery. The transformation began last summer when a group of five entrepreneurs took over the space from an IT company. Their vision was to restore the building to its former glory and open it to the public, providing Stockholm with a new kind of retail experience.

“I saw an ad in the paper, and it didn’t even have pictures,” says Ulrika Halvardsson, owner of the…


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