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— Paris


For many, Paris remains the true home of fashion – and a clutch of well-timed, small-scale trade fairs are giving events like Italy’s Pitti Uomo a run for their money.

fair, fashion, trade

If Milan is the economic powerhouse of European menswear, Paris can still claim the title of spiritual home. “The romance is undeniable,” says Masaya Kuroki of Paris boutique Kitsuné. “People come here to buy, but they’re also here just to have coffee in Le Marais. We’re only human after all.”

Whereas Italy has traditionally kept trade shows to Florence and catwalks to Milan, Paris has a long tradition of integrating all levels of the industry. “The big shows are very important to us because our buyers are the same – we organise shuttles from the…


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