Business

Manufacturing

Toy story— Hong Kong

Preface

This issue our regular Fairplay series on trade fairs from around the world makes a return. Here we visit the Toys & Games Fair in Hong Kong, the second largest exhibition of its kind in the world, where serious-minded adults get to play at being kids again.

Toys, trade

Despite the aircraft-hangar-sized rooms filled with enough toys for a thousand Christmases there are no children to be spied anywhere. The people squeezing the tummies of the fluffy bears and testing the aerodynamics of the boomerangs are dressed in sober suits and are what are known as adults. For these people fun comes at a price – hopefully a very profitable one too.

It’s a Monday morning in January and we are at the very lengthily titled 38th edition of the Hong Kong Trade and Development Council’s (HKTDC) annual Toys & Games Fair. This four…

  • 38th edition in 2011

  • 1,933 exhibitors (up from 1,915 in 2010)

  • 41 countries and regions participating this year

  • 8 participating group pavilions: Chinese mainland, India, Korea, Pakistan, Spain, Taiwan, Thailand and World of Toys Pavilion

  • 90 buying missions from 70 countries and regions (5,253 buyers in total)

  • 144 sq m area occupied by the fair’s biggest exhibitors – Hong Kong’s Eastcolight and Hape International

  • 34,000 visitors and buyers at the fair

Five toys to watch

TOSY Robotics (Vietnam) UFO Returning– a boomerang like no other.

Weplay Kiddie’s Paradise Inc (Taiwan) Putt Putt Balance Board – a multi award-winner.

ATM Sports Limited (Ireland) Triker Girlzz – a recumbent tricycle for girls, with a Lean to Steer system.

Commonwealth Toy & Novelty Co (USA) Angry Birds plush toy – the official toy of the runaway iPhone application.

Parrot Asia Pacific Limited (Hong Kong) AR Drone – quadricopter controlled by wi-fi and with real-time video.

Monocle 24

× The Pacific Shift

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