Business

Manufacturing

Toy story— Hong Kong

Preface

This issue our regular Fairplay series on trade fairs from around the world makes a return. Here we visit the Toys & Games Fair in Hong Kong, the second largest exhibition of its kind in the world, where serious-minded adults get to play at being kids again.

Toys, trade

Despite the aircraft-hangar-sized rooms filled with enough toys for a thousand Christmases there are no children to be spied anywhere. The people squeezing the tummies of the fluffy bears and testing the aerodynamics of the boomerangs are dressed in sober suits and are what are known as adults. For these people fun comes at a price – hopefully a very profitable one too.

It’s a Monday morning in January and we are at the very lengthily titled 38th edition of the Hong Kong Trade and Development Council’s (HKTDC) annual Toys & Games Fair. This four…

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