Toy story— Hong Kong


This issue our regular Fairplay series on trade fairs from around the world makes a return. Here we visit the Toys & Games Fair in Hong Kong, the second largest exhibition of its kind in the world, where serious-minded adults get to play at being kids again.

Toys, trade

  • 38th edition in 2011

  • 1,933 exhibitors (up from 1,915 in 2010)

  • 41 countries and regions participating this year

  • 8 participating group pavilions: Chinese mainland, India, Korea, Pakistan, Spain, Taiwan, Thailand and World of Toys Pavilion

  • 90 buying missions from 70 countries and regions (5,253 buyers in total)

  • 144 sq m area occupied by the fair’s biggest exhibitors – Hong Kong’s Eastcolight and Hape International

  • 34,000 visitors and buyers at the fair

Five toys to watch

TOSY Robotics (Vietnam) UFO Returning– a boomerang like no other.

Weplay Kiddie’s Paradise Inc (Taiwan) Putt Putt Balance Board – a multi award-winner.

ATM Sports Limited (Ireland) Triker Girlzz – a recumbent tricycle for girls, with a Lean to Steer system.

Commonwealth Toy & Novelty Co (USA) Angry Birds plush toy – the official toy of the runaway iPhone application.

Parrot Asia Pacific Limited (Hong Kong) AR Drone – quadricopter controlled by wi-fi and with real-time video.

Monocle 24

× The Pacific Shift


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