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In China, the number eight is considered so auspicious the government chose the date 8 August 2008 to commence what was to be the country’s biggest moment on the global stage – the Olympic Games. What preceded that day, however, was anything but lucky for the Chinese. Riots in Tibet that spring led to anti-China protests as the Olympic torch wound its way through San Francisco, Paris and London. The torch protests dominated the international media for days, much to the anger and embarrassment of China.

Following this PR disaster, China made boos…



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