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Simple pleasures

— lugano


A young Swiss electronics company has a plan to corner the low-tech market with a range of no-fuss, well-made products that just do the job.

Emerging markets, Punkt, electronics, low-tech

Bombarded almost daily by the release of yet another tablet PC or smartphone, many featuring a crowded keyboard and dizzying array of apps, the average consumer is grappling with a bout of tech fatigue. A new Swiss company called Punkt believes it has a remedy. “Nowadays in technology the design is becoming so complicated,” says Punkt CEO Raffaella Cardarelli. “Electronics should be about three things: functionality, simplicity and beauty.”

Punkt’s solution is decidedly old school. Indeed, the start-up consumer electronics brand’s first product,…


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