Why it works
Prior to launch, the company carried out extensive market research, including reconstructing the history of the telephone.
The brand’s tagline “Cleverly put together” says it all. From the crisp collateral materials to the products themselves – everything is refined.
3. Target marketing:
Punkt is marketed by word-of-mouth and sold in design stores such as London’s TwentyTwentyOne.
4. Long-term vision:
A business plan has been carefully put together with a new product launch scheduled each year until 2016.