Christian Vögeli’s Dybuster company sells award-winning therapy software, which was designed to help the dyslexic son of his professor at the Swiss Federal Institute of Technology.
Why is this education sector big business?
Some 30 million people suffer from dyslexia in Europe alone and we already have 20,000 users in Switzerland. Licences cost €103 a year for individual users.
How does it work?
Dybuster represents a word as a combination of colours, shapes, structures and music, instead of just a sequence of black letters on white paper.
The biggest challenge?
Schools like the idea, but buying decisions are not always rational or innovation-friendly.