Design

Industry

Heady days— Milan

Preface

Specialist scents, made by small artisanal producers, are beginning to make a big splash with retailers and consumers alike, as Monocle discovers on a visit to a Milan trade fair for the niche market.

perfumery, perfumes, scent

This April, celebrated noses, buyers, and other luminaries of the specialist perfume industry gathered in Milan’s Palazza della Permanente for the third edition of Esxence, a unique trade fair that gives artisanal perfumiers a platform to let the world sniff their fragrant wares. Since its inception in 2009, attendance at the fair has doubled, with buyers flying in from as far afield as Asia and the US, and the organisers believe it is set to grow again next year.

The face of the fair is Celso Fadelli, a prominent champion of the niche perfume…

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