Design

Interior design

Looks count— Seoul

Preface

Innocean, a global advertising agency, understands the importance of a well-designed HQ to impress clients and motivate staff. Monocle takes a look at its recent facelift, which combines Korean tradition and mid-century furniture.

HQ, advertising agency

  1. Creative use of furniture styles implies taste and confidence
  2. Statement designs interspersed throughout impress visiting clients
  3. Extensive use of natural materials suggests a company with moral integrity
  4. Lighting that brings out the texture of the natural materials prevents open spaces from feeling too corporate
  5. Glass partitions convey a trustworthy sense of transparency – corporate and aesthetic

Monocle 24

× The Continental Shift

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