Design

Architecture

Looks count— Seoul

Preface

Innocean, a global advertising agency, understands the importance of a well-designed HQ to impress clients and motivate staff. Monocle takes a look at its recent facelift, which combines Korean tradition and mid-century furniture.

HQ, advertising agency, interior design

Mayor Oh Se-hoon’s work is commendable for improving Seoul’s image though there’s some way to go with the traffic and urban density problems. But when it comes to combining business and design it is the formidable brands that are to thank for presenting the city’s best side to the world. Hyundai, Samsung and LG have brought the “Made in” and “Designed in Korea” tags global renown and their respective headquarters in Seoul are beacons of corporate achievement ­reflected by impressive design. Their success is now being emulated elsewhere. Smaller…

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