Mayor Oh Se-hoon’s work is commendable for improving Seoul’s image though there’s some way to go with the traffic and urban density problems. But when it comes to combining business and design it is the formidable brands that are to thank for presenting the city’s best side to the world. Hyundai, Samsung and LG have brought the “Made in” and “Designed in Korea” tags global renown and their respective headquarters in Seoul are beacons of corporate achievement reflected by impressive design. Their success is now being emulated elsewhere. Smaller…
Bae Se Hwa’s walnut reception desk
Staff lounge with low walnut furniture
Seung Eun Lee, CEO of SEL
Traditional Korean Cabreuva wood floor
Guest entertaining room
Innocean’s president, Kun Hee Ahn
Glass partitions open up the space
Natural materials are used throughout – the conference room has a custom-made desk and Antonio Citterio’s AC 4 chairs for Vitra
Executive offices use mid-century chairs by Norman Cherner
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