Edits

Manufacturing

Snappy happy— Zürich

Preface

The Alpa has become a cult camera for professionals, thanks to its razor-sharp detail and attractive finish. But it wasn’t always such a success story after the brand disappeared altogether in the 1990s. Monocle talks to the Zürich-based couple who took the bold decision to resurrect it.

Apla, camera, cult, photography

Enjoying a glass of wine on the patio of Alpa’s headquarters, an afternoon ritual, Thomas Weber beams with pride when he starts recounting how he secured his first order for a high-end Swiss made camera produced by the brand that he and his wife resurrected. “We were at a trade fair in Paris in 1998 and a man came up with this big entourage behind him. He pointed to our models and said: ‘I’ve been waiting years for a camera like this’.”

Weber’s delight was doubled when he discovered their first customer was Raymond Depardon, a Magnum Photos member…

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