thumbnail text

Eye-popping design

Japan [PACKAGING]

Flat is the new black when it comes to contact lenses. In October, Japanese company Menicon achieved an industry first, launching in Japan a soft, disposable lens that comes in a superflat 1mm-thick pack. The package, dubbed Magic, is a cinch to fit into a wallet. When the package is opened, the lens pops into shape with the rounded side up, so it’s easy to pick up. The Nagoya company began its radical rethink four years ago by examining the most common customer gripes. Topping the list: taking the lens from the…

Loading

0:00:000:01:00

Drag me