Sweden-born Qvist is the founder and CEO of Newspaper Abroad. Since 2006, the Brussels-based company has printed major titles for expats in Iceland, Thailand and the UK.
Why is there a need for Newspaper Abroad? When we set up a food import business into Belgium and France, the Scandinavian expat community began demanding same-day newspapers from home, so we flew them in. Printing locally was the next step.
How do you identify your readership in each location? Good market management. For example, we know the Swiss visit Spain, Turkey and Thailand. We also know from the publishers where their subscribers are.
What’s in it for the newspaper companies? Very few publishers make profits on their foreign volumes. We print only what customers need. In Belgium we have contracts with the biggest printing company, SYMETA. We wanted to be pioneers.